Do you know which email subject lines work best? How about what will make the home page of your website more likely to get your target audiences to engage? In the latest in our Zero to Ninety series, Chip Giller (@cgiller) founder of the environmental news and commentary website, Grist, says the only way to answer those questions is to test.
The reason: “People don’t always do what we think they’re going to do.” That’s why, he adds, “testing is crucial in every business, including communications.”
Infographics took over the Internet in 2013. Indeed, they are a great way to crystallize the findings from a lengthy report into a single clear visual with just the top highlights of data, comparisons, etc. But, too often organizations spend money hiring designers to do infographics that are too complex, get lost in the data, miss the forest for the trees, or because of other misguided approaches, lower trust in infographics across the board.
During a recent Communications Network webinar, Resource Media’s Liz Banse and Nicole Lampe shared seven best practices around the use of infographics, They also presented two case studies of successful infographic releases.
Grantees and advocates often say that the public dialogue about their issue hampers their ability to advance social change. In a recent Communications Network webinar, we explored analytical tools you can use to map the current dialogue about your issue, engage policymakers and influentials to change the dialogue, and evaluate the effectiveness of your efforts.
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