Guest Post: Rebecca Arno
In her recent post about the survey results from last October’s Fall Conference, Minna Jung, our vice chair, mentioned that I was planning to share some additional insights about the Communications Network’s revised mission and strategy that we previewed in Seattle and subsequently discussed on our blog.
Last week, I sat down with long-time Network contributor, Susan Herr, principal of Trigger Creative, to talk about our new mission. Because of comments and questions we heard during and since Seattle, we decided to record two separate conversations.
On November 2 at the Kaiser Family Foundation in Washington, DC, the Communications Network and Spitfire Strategies kicked off our “Science of Communication” series — free lectures, webinars and webcasts designed to examine communications through a scientific lens – with a presentation by Dan Kahan, Professor of Law and Psychology at Yale University.
As a member of Yale Law School’s Cultural Cognition Project, Professor Kahan examines how our cultural values shape our beliefs and perceptions of risk. The Project explores public disputes over science on a wide range of issues, from the HPV vaccine to gun control to emerging technologies. Kahan discussed why “scientific consensus” often doesn’t settle disputes around issues like climate change or the death penalty and what actually influences the decision-making process.
Michael Smith, SVP Social Innovation, the Case Foundation, admits he’s a convert to the benefits communications can bring to program work. As he says in this video, in his early days at the foundation, he thought his job was to create program strategy and then hand off his work to the communications team to think about what they can do with it.
Not so anymore.
Early into the film, “Who We Are Now – Joplin One Year Later,” it suddenly hits you. The people who you see on screen and who you first might think are “just like us” — are anything but. Instead they are survivors of a catastrophic tornado that hit this Missouri community in 2011, and whose stories are both an inspiration and a further call to action.
Produced by the Missouri Foundation for Health’s communications department, the film is the first in its 2012 “Reel Change” series, created to showcase its work to support the health and well-being of people throughout the state. As part of that effort, “Who Are We Now” shows how the foundation has been helping organizations and health providers work together to build a healthier community.