Ever wonder why some online content goes viral and other articles, videos and blog posts just sit there? Stop wondering. We have the answers in this replay of a Communications Network webinar.
Guest Post, Susan Parker, Clear Thinking Communications
Executive summaries are meant to make it easy for audiences to learn about a new report or study, especially if they don’t have time to read the full document. But for people faced with ever-growing reading lists, it’s often hard to make time even for digests of larger reports. In that spirit, the Atlantic Philanthropies has begun experimenting with producing executive summaries as short videos. And the good news for time-pressed communicators: these videos–which can help bring more attention to an important report–can be completed in a matter of hours.
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