Guest Post: Kristina Robbins and Marjan Safinia, Department of Expansion
So often we talk to organizations that are frustrated about spending money on films that haven’t achieved the results they wanted. These organizations are doing amazing work, they are solving complex problems but their films have lacked punch, longevity and returns.
In a perfect world we wouldn’t have to plan for crises. However, as we all know too well, most crises—such as financial mismanagement, executive misconduct, sexual discrimination or government investigations—strike without warning. The difference between heading off disaster or watching your organization drown in bad media and messaging is having a solid crisis communication plan that is ready to go in a moment’s notice.
How do your target audiences decide to listen to you or not? How can understanding the decision-making process make you smarter and more effective in your communications?
To help answer those questions, we invited Shankar Vedantam, a science correspondent for NPR, and author of The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives, as the most recent speaker in our Science of Communications Series, co-sponsored by Spitfire Strategies.
As many of you know, this year we took a little different approach to programming our annual Fall Conference. We turned a lion’s share of the decision-making to you–“the crowd.”
From start to finish, to say the results were spectacular would be something of an understatement. We received an unprecedented number of proposals for our October event in New Orleans–or as Minna Jung, the Network’s vice chair commented in an earlier post: “Wow“–and the numbers of you who voted on which sessions to put on the agenda was beyond anything we imagined. So, Wow, again!