How do your target audiences decide to listen to you or not? How can understanding the decision-making process make you smarter and more effective in your communications?
To help answer those questions, we invited Shankar Vedantam, a science correspondent for NPR, and author of The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives, as the most recent speaker in our Science of Communications Series, co-sponsored by Spitfire Strategies.
As many of you know, this year we took a little different approach to programming our annual Fall Conference. We turned a lion’s share of the decision-making to you–”the crowd.”
From start to finish, to say the results were spectacular would be something of an understatement. We received an unprecedented number of proposals for our October event in New Orleans–or as Minna Jung, the Network’s vice chair commented in an earlier post: “Wow“–and the numbers of you who voted on which sessions to put on the agenda was beyond anything we imagined. So, Wow, again!
You’ve probably heard countless times that a picture is worth a thousand words. But how often have you actually heeded that advice and opted for a picture instead of a paragraph to create powerful messages for your organization? By choosing words over images are you creating an unintentional blind spot in your messaging? What can communicators – usually hired for our excellent writing skills – learn about using visuals?
To answer these questions we recently held a webinar, Avoiding the Blind Spot: Telling Your Story With Pictures. During the webinar Liz Banse and Scott Miller of Resource Media shared the neuroscience behind image processing, strategies for effectively communicating using photos and video, examples of extraordinary visual storytelling and practical, low-cost tips for better visual communications.
For the second installment in our Science of Communication speaker series, co-sponsored by the Communications Network and Spitfire Strategies, Harvard behavioral economist Sendhil Mullainathan proved why when he talks, you should listen.
Mullainathan, whose work touches on how people’s brains process messages, has a sobering message for those of us whose jobs depend on getting people to listen, pay attention and–most important of all–act on what they’re hearing.
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