SmartCast: When Worldviews Collide
As communicators, we often think that the more facts we have to use the more persuasive our messages. Yet, even when our messages are bolstered with solid scientific evidence, some people will reject them because they conflict with their personal beliefs and cultural affiliations.
Faced with those facts, what’s a communicator to do?
If You Don’t Know, Test
Do you know which email subject lines work best? How about what will make the home page of your website more likely to get your target audiences to engage?
The reason: “People don’t always do what we think they’re going to do.” That’s why, he adds, “testing is crucial in every business, including communications.”
Infographics took over the Internet in 2013. Indeed, they are a great way to crystallize the findings from a lengthy report into a single clear visual with just the top highlights of data, comparisons, etc. But, too often organizations spend money hiring designers to do infographics that are too complex, get lost in the data, miss the forest for the trees, or because of other misguided approaches, lower trust in infographics across the board.
During a recent Communications Network webinar, Resource Media’s Liz Banse and Nicole Lampe shared seven best practices around the use of infographics, They also presented two case studies of successful infographic releases.