When you want to reach new audiences, what do you do? How do you go beyond the limitations of emailing to targeted lists or even posting to your website? Tweeting can help, but what if people don’t click through the attached links?
Ask people in our business the first thing that comes to mind when they hear someone say TEDTalks, and probably the most repeated comment will be: “great presenters and great presentations.”
I’d argue instead that because the speakers and their talks are so good, why not spend some time watching videos of the presentations and find out for yourself what makes them so compelling? In keeping with its mantra, “ideas worth sharing,” TED has been routinely posting videos from its conferences online since 2006, essentially offering a virtual tutorial on effective presentation techniques.
A few years ago, when people were still using the term “Web 2.0” to describe interactive and user-generated online content, the Communications Network produced a report encouraging foundations to take the plunge. Come On In the Water’s Fine said that there was far more to be gained than what some feared would result from not being able to completely control the message.
If anyone took that finding to heart, it has to be the Heinz Endowments, which opened up a section of its Web site, In the Spotlight, over a year ago to allow grantees to post their own content, for two weeks at a time, and without advance permission from the foundation.
Guest Post: Thaler Pekar
You’ve probably heard many tips for crafting a concise message, including:
Your main message should fit on the back of a business card.
Your message should fit on a flag, which you will plant firmly in the floor as you begin to speak. (So imperialist!)
Guest Post: Laura Brahm, web officer, Open Society Foundations
I spend several hours a month managing the Open Society Foundations’ Twitter presence. I train others in the organization to use the platform, and, typically, spend way too much of my own time there. So I take it as an article of faith that Twitter is a key tool in our foundations’ communications strategy, and that it ultimately supports the larger Open Society mission.