“I believe that every communicator had better be deeply invested in and have a very strong understanding of web technology and social media. I don’t think you can do your job any longer if you don’t.”
That’s what Teresa Detrich, who directs electronic outreach at the Lumina Foundation for Education, told me in the most recent episode of the Communications Network’s diavlog series (below.) When I asked what it takes to develop such understanding, Teresa didn’t pull any punches. “You have to be passionate. It has to be your avocation. You have to work weekends.”
In this video chat, Phil Buchanan, President of the Center for Effective Philanthropy, and Communications Network Contributor Susan Herr, explore attacks on philanthropy, what is motivating these charges, and why it is important for more of us to challenge broad stereotypes that aren’t based on evidence.
In addition to serving as President for the Center for Effective Philanthropy, Buchanan was named to the Nonprofit Times 2007 and 2008 “Power and Influence Top 50” list. He holds an MBA from Harvard University and received his undergraduate degree in Government from Wesleyan University.
Have you ever been presented with a draft of a publication from one of your esteemed colleagues so littered with jargon and other obscure words and phrases that its meaning was completely obliterated? Did it read like an electronics manual translated from a foreign language? And despite the hours — even days — you spent explaining the virtue of clear and plain writing, did they insist that not even a word could be altered for fear it would undermine the importance of what they had to say?
Back in August, the following post ran about the very successful media efforts being taken to call attention to the film, The Cove, last night’s Oscar winner for best documentary about the senseless slaughter of dolphins in a cove located off the coast of Japan. As noted in the post, like the film itself, the making of it and the subsequent promotion, provided an opportunity to raise the public’s knowledge of this senseless — but preventable — tragedy. The post is reprinted again as a reminder of the power of film — especially when tied to a well-planned communications effort — to get people to act. Perhaps the film’s real test, buoyed by the Oscar win, is yet to come. Set to open shortly for the first time in Japan, where it has yet to be seen by the public, the filmmakers have high hopes. Former dolphin trainer, turned activist, Ric O’Barry, who is featured in The Cove, predicts that ”When the film is seen in Japan, it will shut ‘the cove’ down permanently.”
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