Used positively, peer pressure has led teens in America to rebel against cigarettes and teens in Africa to protect themselves from AIDS. It has brought worshippers into a closer relationship with God. It has organized a passive and fearful citizenry subjugated by a dictator into the nonviolent army that overthrew him. It has even led millions of people to quit drinking and drugs.
These examples and others are recounted in a new book by Tina Rosenberg, “Join the Club, How Peer Pressure Can Transform the World,” and our guest for a recent Communications Network webinar.
Foundation communications have changed a lot over the past two decades. But probably one thing that has not changed is the fervent desire that a foundation’s grantees develop the expertise and capacity to create and implement effective communications strategies to achieve the goals of their organizations. To help, many foundations have invested considerable money and time into training programs. There’s no question these programs have been well received and those who’ve taken part have appreciated the chance the learn more about how to be an effective communicator.
A more fundamental question, though, is do these programs work?
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