Webinars, Videos, and More...
On a regular basis, the Communications Network features video interviews and webinars with people inside foundations and those on the outside (looking in) about what works in foundation communications, how to be more effective, and trends and other developments worth noting.
Smart Tech for Smart Communicators (VIDEO)
Many of us find it difficult — even intimidating — to keep up with all the fast-changing digital tools available to do our jobs. It often seems that new ones pop up every day. With many of them available for free, the choices can be overwhelming.
Fortunately, there are organizations out there like the Sunlight Foundation who make it their business to stay on the bleeding edge of web/mobile tools that help them do their work better. That’s why we recently invited Liz Bartolomeo, the foundation’s media director, to have a conversation online with our regular webinar host, Andy Goodman, about the best tools for outreach, engagement, productivity and research. During the course of their 60-minute conversation, Liz and Andy discussed the tools and described how they can be mixed and matched for unique purposes. (Links to many of the tools discussed on the webinar are below.)
Avoiding the Blind Spot: Telling Your Story with Pictures (VIDEO)
You’ve probably heard countless times that a picture is worth a thousand words. But how often have you actually heeded that advice and opted for a picture instead of a paragraph to create powerful messages for your organization? By choosing words over images are you creating an unintentional blind spot in your messaging? What can communicators – usually hired for our excellent writing skills – learn about using visuals?
To answer these questions we recently held a webinar, Avoiding the Blind Spot: Telling Your Story With Pictures. During the webinar Liz Banse and Scott Miller of Resource Media shared the neuroscience behind image processing, strategies for effectively communicating using photos and video, examples of extraordinary visual storytelling and practical, low-cost tips for better visual communications.
You Talkin’ To Me? (VIDEO)
For the second installment in our Science of Communication speaker series, co-sponsored by the Communications Network and Spitfire Strategies, Harvard behavioral economist Sendhil Mullainathan proved why when he talks, you should listen.
Mullainathan, whose work touches on how people’s brains process messages, has a sobering message for those of us whose jobs depend on getting people to listen, pay attention and–most important of all–act on what they’re hearing.
Seeing is Believing: Data Visualization for Philanthropy (VIDEO)
Chances are good that your organization is sitting on a pile of data. How do you take those vital nuggets of information hidden in files and trapped behind your four walls and shape them in ways that help advance your organization’s work or mission? How might you mash it up with other data to create new knowledge? And how can you bring all of this to life through data visualization?
To provide answers to these questions, we recently held a webinar, Seeing is Believing: Data Visualization for Philanthropy (Replay available below.)
The Art and Science of Storytelling (VIDEO)
As communications professionals, storytelling is what we do. We do it because it is one of the best ways to evoke an emotional connection to an abstract issue – to put a human face on the messages we convey. However, it’s how the story is framed that matters. Studies in neuroscience and psychology show that while stories can evoke a quick emotional response, carefully framed narratives that appeal to reason are also needed to inspire action.
To help people understand this new research and learn more about how to use it in their communications practice we recently held a webinar, The Art and Science of Storytelling. (Replay available below.)
