- Engage a topic by connecting it to people’s aspirations and telling stories that create empathy and respect.
- To get movement on a message, map who drives the dialogue, train grassroots messengers, arm political champions, and watchdog the media.
- Maintaining momentum after a victory is critical. Keep an eye on the opposition’s messaging to say a step ahead, and ensure that your base stays motivated.
How do you publish your organization’s reports and research?
Are you inadvertently shutting off vital audiences from accessing and using your ideas?
Please join The Communications Network on Tuesday, December 2, 2014 at 1pm for our next WEBINAR, The PDF is the Enemy, the second installment of our Open Data for the Social Sector series.