The toolkit will show you how to navigate your way through myriad communications efforts – from branding your organization and developing your communications plan to choosing the right approach for measuring your results.
How to Write a Marketing RFP that Gets the Best Consultant or Firm to Deliver Everything You Need – On Time and on Budget
By Nancy Schwartz
President, Nancy Schwartz & Company
Reprinted by permission from:
Getting Attention: Helping Nonprofits Succeed Through Effective Marketing
As the head of a long-time marketing firm serving nonprofits and foundations, I’ve probably reviewed over 500 RFPs in my time, all from nonprofits and foundations seeking marketing services. And I can tell you, no more than 50 of them are effectively designed to motivate responses that are comprehensive and accurate.
In her book, Message Matters: Succeeding at the Crossroads of Mission and Market (Fieldstone Alliance 2007), Rebecca K. Leet, an expert on strategic communications, provides foundations and nonprofits a simple, yet powerful way of developing messages that get people to listen to what they say and take the action they want. In an interview with Ms. Leet, she talks about “strategic” messages that get heard and why they work.
We’ve all heard the complaint – and even see the data to back it up – that the public and policymakers really don’t know all the good that foundations do (or are trying to). To communications consultant Susan Parker, the reason foundations (and nonprofits) aren’t better known can be traced to seven mistakes.
Is your web site starting to show signs of aging? Is it becoming harder to manage and update? Are you having difficulty staying on top of traffic to your site, including number of visitors and what information they’re getting? Do you find that it’s lacking features and interactive tools you’ve seen on other sites that you wish yours had? Does your website no longer accurately reflect the work of your organization or how you want others to perceive it?