Used positively, peer pressure has led teens in America to rebel against cigarettes and teens in Africa to protect themselves from AIDS. It has brought worshippers into a closer relationship with God. It has organized a passive and fearful citizenry subjugated by a dictator into the nonviolent army that overthrew him. It has even led millions of people to quit drinking and drugs.
These examples and others are recounted in a new book by Tina Rosenberg, “Join the Club, How Peer Pressure Can Transform the World,” and our guest for a recent Communications Network webinar.
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