At this year’s Fall Conference in Seattle, we’re holding 14 separate breakouts on a range of topics from storytelling to program/communications collaboration to using data effectively. This post previews the session titled Analytics in a Digital Age: Using Data to Drive Strategy for Marketing and Communications. Session presenters are: Anjula Carrier, vice president, marketing and communications, and Vanessa Schnaidt, director of communications, Foundation Center; Roxanne Joffe, communications lens leader, and Melissa Thompson, communications lens manager, The Patterson Foundation.
Guest Post: Melissa Thompson
Data in context is a powerful way to show social good, philanthropic progress and promote funder collaboration. Before a data-driven story can be told, communicators – and their organizations – must understand the role of analytics. It’s about extracting and collecting the “right” data – those gems that are going to engage and inform.
Taking cross-sector cues
Social issues that foundations tackle are often complex. In fact, that may be the understatement of the century. It goes without saying that the application of data in philanthropy can be challenging and a bit daunting.
Rule No. 1? Don’t do it alone. Just as chief marketing officers and chief information officers are learning how to work together in the corporate world, there’s a call for foundations to adopt collaborative cultures where all employees value using data and analytics to inform, engage and drive strategy.
Guest Post: Jenn Whinnem
While we can forge and foster some strong bonds over social networks, nothing can quite replace face-to-face interaction. Moving from Twitter to the tweet-up is a great solution. A tweet-up–a mash-up of the words “tweet” and “meet-up”–is simply a physical meet-up of people who know each other over Twitter. It serves as an antidote to the irony of social media: for all of the opportunities it provides for connection with others on an unprecedented scale, it is essentially a lonely activity. It’s you and your screen of choice. Whether you’re in front of your computer monitor, bending over your tablet or thumbing furiously on your phone, you have to block out the world around you to interact with others. A tweet-up affords the opportunity to meet the person behind the avatar and to deepen the connection.
At this year’s Fall Conference in Seattle, we’re holding 14 separate breakouts on a range of topics from storytelling to program/communications collaboration to using data effectively. The post below is the second in our ongoing series highlighting the topics these breakouts will cover.
During the session titled, Bedsider: Sharing is Caring, Jenn Maer, storyteller, IDEO; Bob Morehouse, chief executive officer, Vermilion Design+Interactive; and Lawrence Swiader, senior director, digital media, The National Campaign to Prevent Teen and Unplanned Pregnancy will discuss a unique program created to re-frame the conversation about birth control education. Bedsider’s “big hairy audacious” goal is to create new messages and methodologies to bring about a 20 percent reduction in unplanned pregnancies among single women under 30 by 2020. In Seattle, presenters also will discuss how local partners are successfully implementing a version of Bedsider in Colorado, called Beforeplay, which uses website, billboards, TV spots and social media.
In the Q/A that follows, Lawrence Swiader talks about how a concept called human centered design helped in the development of Bedsider’s communications strategy.
With this post, we’re introducing a series focused on “tools and tips” that can help you navigate the many online options available to bolster your communications activities and ensure they support your overall strategies. In the first of a two-part series, Louie Herr, a consultant based in Portland, Ore., discusses the “trinity” approach to web evaluations.
Guest Post: Louie Herr
Like many people, I used to think that web measurements primarily revolved around getting a fix on how much time people spend on site, what they clicked to read, the last page they viewed before exiting, etc., and then using those findings to make improvements to hold on to visitors longer. Then I read Avinash Kaushik’s Web Analytics: An Hour A Day and it completely changed my attitude about evaluating websites.
At first glance you might mistake the James Irvine Foundation’s 2011 Performance Report as just another annual report. But don’t be fooled. According to Daniel Silverman, the foundation’s director of communications, it’s more than that. “While it includes many of the features of a traditional foundation annual report, our aim with this publication is to go beyond that approach and give you a deeper look at the Foundation’s progress toward its long-term goals.”
The Irvine report, which this year is available in a new online format, “is based on the Annual Performance Report that we make each year to Irvine’s Board of Directors as a way to measure our impact and hold ourselves accountable,” says Silverman. “It examines the progress we’re seeing in our core grantmaking programs, as well as other areas that we believe contribute to our impact as an institution. If you’re interested in reading this longer, more detailed document, it is available on our website.”