If you were unable to attend the second installment of our Open Data for the Social Sector series, The PDF Is the Enemy (But It Doesn’t Have to Be), hosted by The Communications Network in partnership with Foundation Center and Sunlight Foundation, a replay of the webinar is forthcoming. Please check back on December 12, 2014.
In the meantime, you can view the slides from the presentation below.
- Polls are a snapshot of the way people feel at that particular moment. Things can change. They often do.
- Polls that regularly release their findings to the public — with information about survey procedures and question wordings — are usually pretty good.
- Always look at the way poll questions are worded. That can make a huge difference.
- The best way to look at polls is to look at several of them taken at about the same time asking similar questions.
- Communications efforts themselves can promote social justice by changing the public’s mind about key policy issues.
- Very few non-profits integrate their communications strategies into broader, long term strategies of social justice.
- Many social sector organizations fail to use communications strategies to change the public’s mind about critical issues of the day. And that shortcoming can have serious policy implications.
- Engage a topic by connecting it to people’s aspirations and telling stories that create empathy and respect.
- To get movement on a message, map who drives the dialogue, train grassroots messengers, arm political champions, and watchdog the media.
- Maintaining momentum after a victory is critical. Keep an eye on the opposition’s messaging to say a step ahead, and ensure that your base stays motivated.