By Dave Biemesderfer
The giving sector deserves credit for many things, but efficiency is not always one of them. For as long as there have been foundations investing in worthy causes, there have also been critics rightfully pointing out the duplicative, even wasteful ways with which the business of grant making often gets done.
Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.
Communication can’t be one-size-fits-all.
Motivational Profiles can help you create strategies and content tailored to appeal to people according to their hopes and values, personality types, communication styles, and other attributes.
In this webinar, the team at Hattaway Communications will share three examples of audience profiles used by foundations and nonprofits to understand and engage different audiences in meaningful ways:
- Millennial Profiles, designed to motivate young people with different motivations and personality types to take action to promote gender equality
- Decisionmaker Profiles, segmenting an audience based on different mindsets about taking action to advance diversity in philanthropy
- Grantee and Influencer Profiles, used by a foundation to design programs and communications strategies based on an in-depth understanding of grantees’ theories of change
DATE: Wednesday, March 11, 2015
TIME: 2-3 PM EDT