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    WEBINAR: Great Design for Good Causes

    You know the old saying: “You can’t judge a book by its cover…”

    But the fact is, we do.

    Design is a critical, but often overlooked, element of any social change campaign. In fact, many of us question whether design has anything to do with strategic communications.

    In today’s increasingly visual and rapid information ecosystem, it most certainly does.

    Consider that most of us use our ability to see as our primary sense. Research tells us it only takes a person 1/20th of a second to decide whether he or she likes or trusts something: a logo, an email, a website, a paper, based on the way it’s designed.

    Join us Wednesday, April 22 at 2 PM EDT for our webinar, Good Causes Deserve Great Design: Why Strategic Design Matters for the Social Sector.

    Good design leads to impact.

    Elefint Designs, a design firm focused on social impact whose clients include the Clinton Global Initiative, the Ad Council, National Council of Nonprofits, and Skoll Foundation, will join The Communications Network for this members-only webinar.

    Elefint will explore key principles for design and communications projects, and will dive into specifics related to common design projects, including rebranding, website design, and infographics.

    Key questions that we’ll address:

    • How can strategy and design be integrated?
    • How does understanding strategy make design better?
    • What are some tools for creating a smart design strategy?
    • How can having a strong brand lead to new opportunities for an organization?
    • How should organizational goals be considered before, during, and after design projects are undertaken?

    UPDATE:  The slides from this presentation are available for download below.

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    Communications Error #3: Failure to Repeat…and Repeat…and Repeat


    • Message saturation is a lengthy process. A steady, consistent stream of messaging reinforces your brand and ideas.
    • A classic case of steady-drip exposure changing public opinion and ultimately policy is the fight to repeal Don’t Ask, Don’t Tell. Saturating public consciousness with a single message changed conventional wisdom.
    • Generating publicity around new, iterated messaging bridges the gap between what experts know and what leaders do.

    Read More

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    WEBINAR (Replay): What Makes Your Audience Tick?

    Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.

    Communication can’t be one-size-fits-all.

    Read More

  • SSIR Comnetwork

    WEBINAR — Communications That Work: Making Ideas Move

    Tuesday, April 7
    2-3 PM EDT

    How we communicate is changing—rapidly. Every day, it seems, a new innovation comes along that transforms the way people connect and share information with each other. Powerful new tools can foster conversation, spark debate, and launch new ideas.

    But how can leaders of social change organizations ensure that their messages are heard amid the noise of our increasingly networked world? How can they move ideas in a way that advances their cause?

    A panel of leading practitioners in the field of nonprofit communications will explore answers those questions. Sean Gibbons of the Communications Network will lead off the discussion. Then Fred Mann of the Robert Wood Johnson Foundation will talk about the importance of developing a flexible, inclusive communications vision; Daniella Gibbs Léger of the Center for American Progress will explain how her organization’s deep investment in communications has paid significant dividends; Kevin Nix of Freedom to Marry will discuss how data-driven communications strategies and targeted conversations helped turn marriage equality from an improbable cause to one that now seems inevitable; and Andrew Sherry of the Knight Foundation will show that communications has become not just an opportunity but a necessity.

    This webinar will be of value to senior leaders and communications professionals who work in a variety of social sector organizations.

    Webinar registrants will learn about using the power of smart, strategic communications to drive social change. During a question-and-answer session, they will also be able to direct questions to Gibbons, Mann, Léger, Nix, and Sherry. Michael Slind of Stanford Social Innovation Review will moderate the webinar.

    Register now through The Communications Network for a special rate of $40, which includes access to the live webinar; unlimited access to the webinar as many times as you’d like for twelve months; and downloadable slides.

    To view previous and upcoming webinars in the SSIR Live! webinar series, go to www.ssireview.org/webinars.


    Presented by:

    Frederick G. Mann, vice president for communications, Robert Wood Johnson Foundation
    Daniella Gibbs Léger, senior vice president for communications and strategy, Center for American Progress
    Kevin Nix, communications director, Freedom to Marry
    Andrew Sherry, vice president, communications, Knight Foundation
    Sean Gibbons, executive director, The Communications Network

    Moderated by:

    Michael Slind, senior editor, Stanford Social Innovation Review

    Date: April 7, 2015
    11:00am–12:00 noon PDT, 2:00pm–3:00pm EDT

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    New Thinking About Networks Makes The Field Better, Stronger, More Effective

    By Dave Biemesderfer

    The giving sector deserves credit for many things, but efficiency is not always one of them. For as long as there have been foundations investing in worthy causes, there have also been critics rightfully pointing out the duplicative, even wasteful ways with which the business of grant making often gets done.

    Read More

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