• SSIR Comnetwork

    WEBINAR — Communications That Work: Making Ideas Move

    Tuesday, April 7
    2-3 PM EDT

    How we communicate is changing—rapidly. Every day, it seems, a new innovation comes along that transforms the way people connect and share information with each other. Powerful new tools can foster conversation, spark debate, and launch new ideas.

    But how can leaders of social change organizations ensure that their messages are heard amid the noise of our increasingly networked world? How can they move ideas in a way that advances their cause?

    A panel of leading practitioners in the field of nonprofit communications will explore answers those questions. Sean Gibbons of the Communications Network will lead off the discussion. Then Fred Mann of the Robert Wood Johnson Foundation will talk about the importance of developing a flexible, inclusive communications vision; Daniella Gibbs Léger of the Center for American Progress will explain how her organization’s deep investment in communications has paid significant dividends; Kevin Nix of Freedom to Marry will discuss how data-driven communications strategies and targeted conversations helped turn marriage equality from an improbable cause to one that now seems inevitable; and Andrew Sherry of the Knight Foundation will show that communications has become not just an opportunity but a necessity.

    This webinar will be of value to senior leaders and communications professionals who work in a variety of social sector organizations.

    Webinar registrants will learn about using the power of smart, strategic communications to drive social change. During a question-and-answer session, they will also be able to direct questions to Gibbons, Mann, Léger, Nix, and Sherry. Michael Slind of Stanford Social Innovation Review will moderate the webinar.

    Register now through The Communications Network for a special rate of $40, which includes access to the live webinar; unlimited access to the webinar as many times as you’d like for twelve months; and downloadable slides.

    To view previous and upcoming webinars in the SSIR Live! webinar series, go to www.ssireview.org/webinars.


    Presented by:

    Frederick G. Mann, vice president for communications, Robert Wood Johnson Foundation
    Daniella Gibbs Léger, senior vice president for communications and strategy, Center for American Progress
    Kevin Nix, communications director, Freedom to Marry
    Andrew Sherry, vice president, communications, Knight Foundation
    Sean Gibbons, executive director, The Communications Network

    Moderated by:

    Michael Slind, senior editor, Stanford Social Innovation Review

    Date: April 7, 2015
    11:00am–12:00 noon PDT, 2:00pm–3:00pm EDT

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    New Thinking About Networks Makes The Field Better, Stronger, More Effective

    By Dave Biemesderfer

    The giving sector deserves credit for many things, but efficiency is not always one of them. For as long as there have been foundations investing in worthy causes, there have also been critics rightfully pointing out the duplicative, even wasteful ways with which the business of grant making often gets done.

    Read More

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    The Nonprofit Communicator’s Guide to Paid Social Distribution

    By Ory Rinat


    • Organizations create vast amounts of content, but often put far less effort into distributing that content. Paid social media promotion is a smart and effective way of helping your content reach its intended audience.
    • LinkedIn, Twitter, and Facebook each present unique benefits that are particular to the situation your organization finds itself in with a given piece of content. Whether it’s driving a conversation, reaching influentials, or providing traffic, each channel can help you in a different way.

    Read More

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    WEBINAR: What Makes Your Audience Tick?

    Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.

    Communication can’t be one-size-fits-all.

    Motivational Profiles can help you create strategies and content tailored to appeal to people according to their hopes and values, personality types, communication styles, and other attributes.

    In this webinar, the team at Hattaway Communications will share three examples of audience profiles used by foundations and nonprofits to understand and engage different audiences in meaningful ways:

    • Millennial Profiles, designed to motivate young people with different motivations and personality types to take action to promote gender equality
    • Decisionmaker Profiles, segmenting an audience based on different mindsets about taking action to advance diversity in philanthropy
    • Grantee and Influencer Profiles, used by a foundation to design programs and communications strategies based on an in-depth understanding of grantees’ theories of change

    DATE: Wednesday, March 11, 2015
    TIME: 2-3 PM EDT

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    “More is not always better.” Global Voices on Targeting and Tracking an Audience


    • Amplify your reach by using social media to engage with influentials on the subjects you work on.
    • Online relationships with communities can be strengthened through convenings. Take advantage of opportunities to host meetups, events, and conferences to reinforce virtual ties.
    • When using metrics to track impact, more is not always better. It’s important to have a goal in mind and use metrics that are specifically related to what you want to achieve. Also, look to more interactive metrics, such as shares, rather than views.

    Read More

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