You know the old saying: “You can’t judge a book by its cover…”
But the fact is, we do.
Design is a critical, but often overlooked, element of any social change campaign. In fact, many of us question whether design has anything to do with strategic communications.
In today’s increasingly visual and rapid information ecosystem, it most certainly does.
Consider that most of us use our ability to see as our primary sense. Research tells us it only takes a person 1/20th of a second to decide whether he or she likes or trusts something: a logo, an email, a website, a paper, based on the way it’s designed.
Join us Wednesday, April 22 at 2 PM EDT for our webinar, Good Causes Deserve Great Design: Why Strategic Design Matters for the Social Sector.
Good design leads to impact.
Elefint Designs, a design firm focused on social impact whose clients include the Clinton Global Initiative, the Ad Council, National Council of Nonprofits, and Skoll Foundation, will join The Communications Network for this members-only webinar.
Elefint will explore key principles for design and communications projects, and will dive into specifics related to common design projects, including rebranding, website design, and infographics.
Key questions that we’ll address:
- How can strategy and design be integrated?
- How does understanding strategy make design better?
- What are some tools for creating a smart design strategy?
- How can having a strong brand lead to new opportunities for an organization?
- How should organizational goals be considered before, during, and after design projects are undertaken?
- Message saturation is a lengthy process. A steady, consistent stream of messaging reinforces your brand and ideas.
- A classic case of steady-drip exposure changing public opinion and ultimately policy is the fight to repeal Don’t Ask, Don’t Tell. Saturating public consciousness with a single message changed conventional wisdom.
- Generating publicity around new, iterated messaging bridges the gap between what experts know and what leaders do.
Effective communication begins with understanding your audience. But the term “audience” can be misleading when it suggests a monolithic group of people who see things the same way — that’s rarely the case. Most audiences are comprised of people with diverse attitudes, interests, and motivations.
Communication can’t be one-size-fits-all.
By Dave Biemesderfer
The giving sector deserves credit for many things, but efficiency is not always one of them. For as long as there have been foundations investing in worthy causes, there have also been critics rightfully pointing out the duplicative, even wasteful ways with which the business of grant making often gets done.