Narratives shape how we perceive the world and have a profound impact on organizations seeking to to address pressing public issues. But how do you know which narratives define the discourse on a given topic? With people around the globe expressing narratives online and in unprecedented volumes, there are new opportunities to better understand and influence opinion — if you know how to filter the signal from the noise.
If you didn’t receive a copy of Change Agent, the groundbreaking print journal for social sector communicators, you can now access it in its entirety online. Change Agent curates the ideas, thoughts, and lessons learned from some of the brightest and most influential voices in the field in a beautifully-designed, easy-to-digest way.
In this inaugural edition, you’ll hear from The Robert Wood Johnson Foundation, Center for American Progress, The Rockefeller Foundation, The New York Times (twice), The Atlantic, StoryCorps’s Dave Isay, NPR’s Terry Gross, Freedom to Marry, and former State Department spokesman P.J. Crowley, among others.
If you’re interested in contributing to or supporting a future issue, we’d love to hear from you. Our Summer/Fall issue is being assembled now, and will be released at ComNet15 in San Diego.
How does your organization’s brand help your organization achieve its goals?
Is it simply a fundraising tool, or a means of creating sustainable social change, serving your organization’s mission while aligning image and identity?
Elke Dochtermann, Chief Creative Officer at Fenton, and Hayley Berlent, Founder and Chief Strategy Officer at The Additive Agency, join The Communications Network on to share learnings from working with—and building—some of the world’s most compelling nonprofit brands, provide an overview of a typical brand engagement, and answer questions on brand building.
Learn about emerging trends in nonprofit branding, how to embark on a game-changing brand development program and, ultimately, use brand as a lever for greater recognition, revenue and impact.
Key topics discussed include:
- How to keep your message simple
- How to make your story personal
- How to inspire action across all audiences
- How to show—not just tell—an impact story
Duration: 71 minutes