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    WEBINAR — Lessons from The Atlantic: Bridging the Curiosity Gap | Wednesday, February 11 2pm ET

    The Atlantic has been a long-admired and influential magazine, but with the advent of the internet and the arrival of social media, it has had to adapt. In doing so, it has thrived, and its website has become one of the most-visited sites on the web.

    Lessons from The Atlantic: Closing the Curiosity Gap is a Communications Network members-only webinar that will explore the data-based lessons learned by The Atlantic’s team, and their application to nonprofit communications professionals.

    The Atlantic learned that much of its online traffic was coming through the “side door.” that is, prompted by email or social media. In order to maximize a reader’s interest and prompt them to click on a link in an email or a tweet, they have mastered the art of “bridging the curiosity gap,” or turning interest into clicks — a skill everyone can use.

    This webinar will teach you how The Atlantic and its sister brands craft headlines that attract reader attention, without falling into the pitfalls of disappointing “click-bait.”

    DATE: Wednesday, February 11, 2015
    TIME: 2pm-3pm EST
    REGISTER HERE

    With today’s content traveling so prominently on social media and email, a robust headline strategy is critical to building curiosity and cultivating reader interest, whether you’re a magazine publisher or a social sector leader.

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    Know Your Frame

    KEY TAKEAWAYS

    • Changing public opinion can be a long, uphill climb. 
    • The first step to securing a policy victory is identifying the one point you want to change the public’s mind on. Then, ask yourself if changing opinion on that point will make it easier to enact a policy change.
    • Embrace your cause and don’t be afraid to address it directly — the public will respond to authentic campaigns.

    Read More

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    Making Ideas Move

    The Communications Network is partnering with The Stanford Social Innovation Review to present Making Ideas Move, a series featuring some of the most influential and consequential leaders and organizations in the social sector sharing their ideas and insights on the power and potential of strategic communications to improve lives and spark change.

    In this day and age, oftentimes communications IS the work. – from Communication Matters ,www.com-matters.org

    Join your Network colleagues for discussions prompted by the series on Twitter or Facebook (we’ll be hosting conversations around the hashtag: #MoveIdeas) or on The Network’s members-only listserv (simply email DISCUSSIONS@ComNetwork.org to post a question or reaction). You can also post a comment below.

    You can read more about the series in the introductory piece by The Network’s Executive Director Sean Gibbons here.

    Check back on this page in the coming weeks for links to pieces from The Rockefeller Foundation, Freedom to Marry, The Robert Wood Johnson Foundation, The Center for American Progress, The Knight Foundation and others.

     

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    Gather: The Art and Science of Effective Convening

    KEY TAKEAWAYS

    • Social change happens most effectively through collective, rather than individual thinking. Don’t go it alone — convene.
    • Don’t know where to start? The Gather guide is a comprehensive, step-by-step guide that takes you through the basics of convening. Learn when, where, and how to bring people together.
    • Learn from the experiences of similar organizations. Case studies from The Rockefeller Foundation, New Profit Inc., and Human Rights First are included.

    Read More

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    ComNet15: San Diego September 30-October 2

    The Communications Network will host its 2015 annual conference in San Diego, California at the Loews Coronado Bay from September 30-October 2, 2015.

    The Network expects to host 450+ senior nonprofit and foundation professionals from across the social sector for 3 days of learning, networking and idea sharing related to strategic communications.

    For more about The Network’s ComNet conferences, please see our ComNet14 Schedule from Philadelphia to see breakout sessions, keynote speakers and related events or read the Storify here. ComNet14 featured Terry Gross from NPR’s Fresh Air, Ezra Klein of Vox.com, crisis communications guru Judy Smith and BuzzFeed editor Ben Smith.

    Previous ComNet keynotes have included Ira Glass from This American Life, David Simon (creator of The Wire),  Ken Auletta of The New Yorker, author Junot Diaz, Maria Hinojosa of PBS, Los Angeles Times columnist and author Steve Lopez and Eli Pariser of Upworthy.

    Interested in who attends ComNet? See a list of our 2014 attendees here.

    You can view photos from ComNet14 here.

    Early registration for ComNet15 in San Diego will open in June 2015.

    Interested in sponsoring ComNet15? Please email info@comnetwork.org

    Not yet a member of The Communications Network? Learn about The Network here.

    Join here.

    Bookmark this page. More details on ComNet15 soon… 

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