Couldn’t make it to San Diego for ComNet15, but wish you could still hear the wisdom of Soledad O’Brien, Elliott Kalan, Farhad Manjoo, Dr. Clarence B. Jones, and our CEO roundtable? Now you can.
We’re proud to partner with the Stanford Social Innovation Review this year to bring ComNet15 right to your living room, conference room, or wherever else you may access the below live stream from.
by Melissa Skolfield, Pew Charitable Trusts
This article first appeared in the Stanford Social Innovation Review series Making Ideas Move, produced with The Communications Network
Public relations professionals have many fantasies. Some of us want to save the world. Others want to see a social media campaign go viral, produce an award-winning website, or make a video with a Chihuahua. But at some point, almost all of us have fantasized about dropping our consultants and doing everything ourselves.
That’s not because we don’t value our vendors; the vast majority of communications consultants do great work. But given the occasional crossed wires and missed deadlines, it often seems like it would be easier to do everything internally.
I am living that dream.
Earlier this month, Sesame Workshop unleashed a (Cookie) Monster when it announced a new broadcast partnership with HBO, a decision that was met with a wave of concern and support, not to mention some pretty funny mashups from people who grew up with the show.
For the record, I personally believe that Sesame Workshop is responding to changing technology and consumers’ media habits. Still, I found myself wondering: Why do so many people care deeply about the fate of a children’s program anchored by a big yellow bird and a grumpy green guy who lives in a trashcan?
Blame your parents.
The convenience of the social and mobile world can be an organization’s greatest opportunity or biggest challenge. Your content is only a click or a tap away—but so is the next webpage. Organizations have only a moment to connect in a crowded space.
Friday, September 11 at 11:30am, please join Sean Gibbons, Executive Director of The Communications Network and Jean Ellen Cowgill, President of Atlantic Media Strategies, the digital consulting firm of The Atlantic, for an in-depth look at the modern media mindset and its future implications. We will share insights from The Atlantic, other media players, and Atlantic Media Strategies’ own proprietary research to help your organization build awareness, loyalty, and love on today’s fragmented web.
Light lunch and refreshments will be offered.