- Communications efforts themselves can promote social justice by changing the public’s mind about key policy issues.
- Very few non-profits integrate their communications strategies into broader, long term strategies of social justice.
- Many social sector organizations fail to use communications strategies to change the public’s mind about critical issues of the day. And that shortcoming can have serious policy implications.
- Engage a topic by connecting it to people’s aspirations and telling stories that create empathy and respect.
- To get movement on a message, map who drives the dialogue, train grassroots messengers, arm political champions, and watchdog the media.
- Maintaining momentum after a victory is critical. Keep an eye on the opposition’s messaging to say a step ahead, and ensure that your base stays motivated.
- Racism plays a central role in every social challenge today.
- Communicators face the tricky task of helping an often resistant public to acknowledge and change the effects of racism.
- One approach is to frame communications less around the problem of racial inequity and more around the solution of what racial equity looks like.