Post by: Paul VanDeCarr
How and why can communications staffers use storytelling to advance their foundations’ and nonprofits’ goals? That was the basic question explored during a recent Communications Network webinar: “The Past and Future of Storytelling and Social Change.”
Guest Post: Will Novy-Hildesley, Quicksilver Foundry
Welcome to the Brave New World. The good news? Communications won. Ending decades of debate over who can create the most impact at scale, Programs or Communications, today, we are declaring victory. Big C now holds the high ground. [Don’t try fact checking this at home.]
Guest Post: Ellen Schneider
How many communications efforts focused on advancing change fail because we only talk to people who agree with us? Savvy advocates know that to succeed they need to connect to people who may not be on their side—at least not yet.
That’s what I call reaching beyond the choir. And based on many years of experience, I believe substantive character-driven films are an effective way to do that.
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