Guest Post: Ellen Schneider
How many communications efforts focused on advancing change fail because we only talk to people who agree with us? Savvy advocates know that to succeed they need to connect to people who may not be on their side—at least not yet.
That’s what I call reaching beyond the choir. And based on many years of experience, I believe substantive character-driven films are an effective way to do that.
Guest Post: Tod Hill
Philanthropic institutions approach communications in wildly varied ways – from quiet and humble, to bold and provocative; from reactive and responsive, to deliberate and strategic.
The unique communications “personality” of our institutions can play a defining role in our work as communications professionals. A foundation’s personality impacts external branding and guides messaging. It informs strategy and tactics. Some personalities can constrain our work, others can inspire.
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