Guest Post: Tod Hill
Philanthropic institutions approach communications in wildly varied ways – from quiet and humble, to bold and provocative; from reactive and responsive, to deliberate and strategic.
The unique communications “personality” of our institutions can play a defining role in our work as communications professionals. A foundation’s personality impacts external branding and guides messaging. It informs strategy and tactics. Some personalities can constrain our work, others can inspire.
Guest Post: Kristina Robbins and Marjan Safinia, Department of Expansion
So often we talk to organizations that are frustrated about spending money on films that haven’t achieved the results they wanted. These organizations are doing amazing work, they are solving complex problems but their films have lacked punch, longevity and returns.
Guest Post: Jen Bokoff, director, GrantCraft
In 2013, asymmetric hems, neon colors, and bold stripes have been all the rage in fashion shows around the world. Last year, pajama-inspired pants and wedge sneakers rocked the runway. As a resident New Yorker, I find myself surrounded by these styles and trying to occasionally participate, but by the time I purchase a long shopped-for item, it’s no longer in vogue. Fashion trends are tough to keep up with; in philanthropy, it’s not much different. But, while ownership of a leather wide-brimmed hat probably doesn’t affect your long-term outfitting strategy, being tuned in to philanthropy trends is necessary for maximizing impact.
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