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Guest Post: Tony Proscio
Among the pleasures of the past year was my introduction to a new friend, Karl Brown of the Rockefeller Foundation, who wrote last March to ask why I had never included “innovation” on my list of public-interest jargon. After all, it has most of the characteristics that grate on people who pay attention to the language of civic and public affairs: it’s vain and self-glorifying, it’s numbingly overused, and its meaning has become so stretched out of shape that it can be (and is) easily stuck onto anything more recent than the Pleistocene megafauna. As Karl pointed out, “everything you do is technically ‘new’, in that this particular thing has never been done by you in that particular moment.” Consequently, from the minute you pour your first cup of coffee, you’re “innovating” left, right, and center. Got to be jargon, no?
Guest Post: Elizabeth R. Miller
Whether intended to expand the audience for a small discussion or curate content from a large conference, live-tweeting events is becoming the norm in philanthropy.
Too often people see it as an add-on, or even a hassle in the flurry of putting on an in-person event. Done right, though, live tweeting can be a core tool to spread information and engage people in issues important to your work. It’s also a unique opportunity for you to show the personality of your organization; people will respect you for being authentic and showing your true voice.
Below are some tips and tricks that may help you use Twitter to accomplish a range of goals. Although designed for organizations, many of the tips below can also be used to help conference participants who want to up their Twitter game.
(A version of this post originally appeared on the Message House blog.)
Guest Post: Marc Fest
Whether you draft news releases for a living, or are trying to persuade a cop to not give you a speeding ticket — all of us always send messages. Here are five ways to make them more effective.
Guest Post: Anjula Carrier and Vanessa Schnaidt
Have you jumped on the “data analytics” bandwagon yet? Or are you worried it has passed you by?
If you haven’t made the leap, you’re not alone. Data analytics – the use of tools that can help you better understand the effectiveness of your communications strategies (or any organizational strategies) – are still in the “emerging state.” A recent Bloomberg Businessweek study notes that despite the growth of powerful and relatively easy-to-use software that can help organizations make meaning of valuable data (such as the well-known Google Analytics), spreadsheets are still the number one tool used for data analytics.
That said, there’s neither a reason to fear nor to be overly cautious about integrating data analytics into your work. The most important reason is that by making a better effort to analyze the data your work is yielding, you (and your organization) can move from a “measure and respond” mentality to “predict and act.”
Guest Post: Rebecca Arno
In her recent post about the survey results from last October’s Fall Conference, Minna Jung, our vice chair, mentioned that I was planning to share some additional insights about the Communications Network’s revised mission and strategy that we previewed in Seattle and subsequently discussed on our blog.
Last week, I sat down with long-time Network contributor, Susan Herr, principal of Trigger Creative, to talk about our new mission. Because of comments and questions we heard during and since Seattle, we decided to record two separate conversations.