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Want to Succeed in Social Media? Loosen up.
Guest Post: Larry Blumenthal, Open Road Advisors
As they move into the less-buttoned-down world of social media, foundation staff face an interesting challenge.
Success with social media tools (and in life) requires that you loosen up a bit, let a little of your personality peek through – even offer a little self-deprecating humor. These are not things we foundation folk are traditionally comfortable indulging in. It’s like asking a bullfighter to wear a tutu.
When Social Media and Traditional Media Work Together, Good Things Happen
Guest Post: Maryland Grier, Senior Communications Officer, Connecticut Health Foundation
On their own, both “social” and “traditional” media work well. But as we recently discovered at the Connecticut Health Foundation, when used in tandem, opportunities to reach audiences — especially new ones — can expand significantly.
Why Would a Foundation Tweet?
The following is a guest post by Lucy Bernholz, a managing director at Arabella Philanthropic Investment Advisors, and reprinted with permission from her blog: Philanthropy 2173
Back in February I stumbled into a twitter conversation from staff at The James Irvine Foundation. It turns out they were having a foundation-wide training on using social media. That led me to ask Jim Canales, CEO, why would a foundation tweet? His February responses to that question are here. At the time, Jim also agreed to reflect again on the question six months later – here are his current thoughts:
Internal Communications : The Job Responsibility Which Shall Not Be Named
Guest Post: Minna Jung, The David and Lucile Packard Foundation
At our upcoming fall Communications Network conference in Boston, David Adler and Maureen Cozine will be doing a session trying to sort out what we all mean when we talk about doing communications. Because so much stuff falls under that one word. Communications can cover anything from blogging, media campaigns, messaging, event planning, releases—it’s a pretty loose term.
What do your audiences actually hear?
Guest Post: Michael Hamill Remaley
Those of us involved in social change issues can’t help being driven by the belief that, because the work we do is important, it’s just a matter of making sure we communicate thoughtfully and repeatedly. If we do that, we presume, people will hear what we’re saying and respond accordingly.
Unfortunately it’s never that easy or simple. Instead, there’s a real danger, as well as missed opportunities, in assuming your target audiences are always hearing what you’re saying. If that’s the case, what’s a communicator to do?
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