It’s easy to forget that for a nine-month window between the 9/11 attacks and the summer of 2002, public anxiety about the Middle East didn’t have anything to do with Iraq. In August of 2002, the Bush administration deftly re-framed the national conversation by emphasizing the threat posed by Saddam Hussein and his possible possession or acquisition of weapons of mass destruction, and the need to invade Iraq to mitigate that threat. Before that time, however, public anxiety coalesced around fears of an unfamiliar enemy, al-Qaeda, and the possibility that shadowy terrorists might somehow slip a nuclear weapon into a major American city. Often left unstated, these fears were deep.
- Reliable data, research and expert analysis have the power to improve and even save lives.
- Philanthropies can provide credible knowledge to inform public policies.
- Stories can help bring data to life and help policymakers connect with an issue.
- Don’t shy away from communicating the high stakes of your issue.
- Keep your audiences in suspense to keep them engaged and willing to take action.
- Use graphic and sound design to signal your organization’s “story brand.”