During a recent Communications Network webinar, we heard that by changing the words used to characterize the subject of a public debate you can increase the chances of winning support for your issues and causes. In an op-ed last week, one of our webinar presenters, Doug Hattaway, president of Hattaway Communications, and his colleague, Steve Pierce, offered another — and very timely example — of how the right words can help you win important debates. A modified version of the Politico post is reprinted below with permission.
Guest Post: Doug Hattaway and Steve Pierce
We’ve probably become numb from all the words written and spoken over the course of recent Congressional debates about raising the nation’s debt ceiling. But after taking the nation to the brink of default twice, Republicans last week quietly went along with Democrats to approve a drama-free debt-limit increase.
Guest Post: Joyce C. Sood
As we examine the online impact of our social media activities, a question that often comes to mind is: Can we reliably measure whether people’s online engagement influences their actions and behavior offline?
Guest Post: Gretchen Dykstra
Those who toil in the fields of communications know we often graze in the back pastures, far from the main barn, whistled for at the end of day. But we know that every organization and every program needs communications from morning till night. Communications are not just a press release at the end of an initiative. Identifying and reaching appropriate audiences—over and over again– is essential whether you work in direct service, public policy, education, advocacy, the arts or even tropical disease research.
Guest Post: Kate Emanuel, The Ad Council
Climate change, education reform, obesity prevention, cancer … name your issue. As communication professionals, we’re all tackling very complex social problems that call for very complex solutions.
I don’t have to tell you–grabbing the attention of target audiences you need to engage, regardless of your issue, is an uphill climb. You have to overcome a fragmented media landscape and substantial message clutter.
That’s why, no matter to whom you are talking—consumers, donors, volunteers or policymakers—you need to be clear and single minded.
That’s where research can make the difference.
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