Guest Post: Regan Gruber Moffitt
After many months of talking about a major home remodel, my husband announced one April morning, “We’re starting today!” Those words still ring in my ears more than a year later. You see, I was eight months pregnant. The next five weeks would be some of the most memorable – and miserable – I’ve had. The story has a happy ending of completed tile, cabinets and paint at least a few days before the baby arrived, but its twists and turns brought on by the bad timing are a cautionary tale for those taking on do-it-yourself (DIY) projects of any kind.
As many of you know, this year we took a little different approach to programming our annual Fall Conference. We turned a lion’s share of the decision-making to you–”the crowd.”
From start to finish, to say the results were spectacular would be something of an understatement. We received an unprecedented number of proposals for our October event in New Orleans–or as Minna Jung, the Network’s vice chair commented in an earlier post: “Wow“–and the numbers of you who voted on which sessions to put on the agenda was beyond anything we imagined. So, Wow, again!
Guest Post: Mitch Hurst
In what’s been referred to by The New York Times as a “saucy” new marketing campaign, Chicago’s venerable NPR affiliate is pushing procreative sex. Advertisements plastered around the area, including on the sides of buses, are asking Chicagoans to “do it for the city” and “make babies today” in an effort to create a new generation of WBEZ listeners.
Like much of old media public radio knows it desperately needs to appeal to a new generation of potential listeners who have a smorgasbord of options that were unavailable to their parents and grandparent. If you believe WBEZ’s marketing department, the campaign is satire, designed to be provocative and grab attention. That it did, in a “what the hell were they thinking” sort of way.
Guest Post: Suzanne Samuel
When Kaiser Permanente Northern California created its In-Kind Communications Program, the intention was clear. By providing communications consulting, communications products (like videos, brochures, and websites) and capacity-building training to our grantees from within our own offices, we would contribute to the success and long-term stability of our grantees. The pleasant surprise was how the In-Kind Program improved our own communications practice, often in striking ways.
A More Strategic Approach
Kaiser Permanente’s Community Benefit Program is a direct extension of our organization’s 65-year-old mission: to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. Because we are both a health plan and a care provider, we are able to go beyond traditional corporate philanthropy to pair grant funding with shared expertise: medical research, clinical best practices—and communications products and consulting.
For many years we had offered communications support to a handful of Northern California community organizations each year, using an ad hoc approach. Grantees would inquire about Kaiser Permanente’s ability to provide a specific product (like a brochure or video), and the requests were handled on a case-by-case basis.
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