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    WEBINAR — Lessons from The Atlantic: Bridging the Curiosity Gap | Wednesday, February 11 2pm ET

    The Atlantic has been a long-admired and influential magazine, but with the advent of the internet and the arrival of social media, it has had to adapt. In doing so, it has thrived, and its website has become one of the most-visited sites on the web.

    Lessons from The Atlantic: Closing the Curiosity Gap is a Communications Network members-only webinar that will explore the data-based lessons learned by The Atlantic’s team, and their application to nonprofit communications professionals.

    The Atlantic learned that much of its online traffic was coming through the “side door.” that is, prompted by email or social media. In order to maximize a reader’s interest and prompt them to click on a link in an email or a tweet, they have mastered the art of “bridging the curiosity gap,” or turning interest into clicks — a skill everyone can use.

    This webinar will teach you how The Atlantic and its sister brands craft headlines that attract reader attention, without falling into the pitfalls of disappointing “click-bait.”

    DATE: Wednesday, February 11, 2015
    TIME: 2pm-3pm EST
    REGISTER HERE

    With today’s content traveling so prominently on social media and email, a robust headline strategy is critical to building curiosity and cultivating reader interest, whether you’re a magazine publisher or a social sector leader.

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    Know Your Frame

    KEY TAKEAWAYS

    • Changing public opinion can be a long, uphill climb. 
    • The first step to securing a policy victory is identifying the one point you want to change the public’s mind on. Then, ask yourself if changing opinion on that point will make it easier to enact a policy change.
    • Embrace your cause and don’t be afraid to address it directly — the public will respond to authentic campaigns.

    Read More

  • Communications Director – Central Synagogue

    Location: New York, NY

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  • Director of Digital Marketing – Forum One

    Location: Washington, D.C.

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  • Communications and Development Intern – Thomas B. Fordham Institute

    About the role:

    The Thomas B. Fordham Institute, a leading national education-reform think tank, seeks a communications and development intern to support its D.C. office this spring. This person will assist in a number of nonprofit-management tasks critical to maintaining and improving strong media and foundation relations. Regular duties include the following:

    • Creating dissemination strategies and promoting Fordham’s research and events to new audiences
    • Writing communications and development content for grants, websites, emails, and newsletters
    • Researching and strategizing new funder prospects
    • Tracking and analyzing Fordham’s impact on the education-policy debate
    • Managing social-media platforms (including Twitter, Facebook, and Google+)
    • Planning and organizing events
    • Copyediting grant proposals
    • Contributing to the Education Gadfly Weekly and as moderator on the Education Gadfly Show, as necessary

    The position also includes clerical and administrative duties.

    APPLY NOW

    This role is diverse and challenging, and it requires a creative and committed individual. Potential interns should be college graduates who are organized, detail oriented, and able to work in a fast-paced and flexible environment. Experience in education policy or teaching is a plus. We’re excited to teach the ins and outs of communications and development, but a desire to learn, the ability to accept constructive criticism, and a proactive attitude are vital for success in this role.

    The successful candidate will report to Fordham’s communications and development managers. The position is full time (Monday–Friday from 9:00 a.m.–6:00 p.m., which comes out to forty hours per week, plus one-hour lunch breaks) and pays $12.50 an hour.

    Qualifications:

    • A bachelor’s degree in English, communications, political science, or a related liberal-arts field, with demonstrated interest in communications, development, and nonprofit management
    • A passion for education reform
    • Self-motivated and a fast learner, with excellent written and verbal communication skills
    • Organized and able to prioritize projects (many of which may be time sensitive)
    • Thorough and thoughtful—able to help design events and media- and funder-outreach strategies, all of which require research chops and an ability to make and see connections
    • Creative, flexible, and in possession of a good sense of humor (we have a tendency to film fun videos at Fordham, and our last two cohorts of interns contributed heavily to this process).
    • Familiarity with social-networking tools (Twitter, Facebook, Google+), Adobe products, and data-analysis platforms, including Google Analytics, Microsoft Excel, Lexis-Nexis, and Meltwater; knowledge of programming and video and web design a plus, but not necessary
    • Experience in the classroom, interning at nonprofits or in education policy, or working on student newspapers a plus

    The Thomas B. Fordham Institute is an equal opportunity employer. Individuals interested in an internship should submit a cover letter, resume, and an approximately 500-word writing sample here A blog post or opinion column is highly preferred; academic writing is also accepted.

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