Bruce Trachtenberg stepped down as executive director of the Communications Network on December 31. For the next few months, as the Network searches for his successor, he will serve as an advisor, assisting the board on ongoing programs and activities. In this interview, conducted by regular contributor Paul VanDeCarr, Bruce shares some thoughts about his seven and a half years at the Network.
What is one aspect of your personal life that has the greatest impact on your professional life, including your time at the Network?
My Dad, who died last April, was a master storyteller. He taught me to love great stories and to want to tell stories too—though I’ll never be able to tell stories, especially the funny ones—as well as he did. Instead, I just tell the stories he told me over and over again. Here’s one he loved to tell about himself:
Post by: Paul VanDeCarr
Meet Helvetika Bold, a superhero who champions for social justice using powerful words to break the grip of villains like Mindset and his weapon the dominant narrative! She is the public face of Vision, Values and Voice, a comic-book style communications toolkit from the Opportunity Agenda designed to help social justice advocates win victories in the world of 21st-century movements and media.
When led with a robust communications campaign, “impact litigation” can be an effective tool to address imbalances of power and influence public opinion.
During a recent Communications Network webinar, Adam Umhoefer and Felix Schein, two prinicipals involved in the fight to overturn California’s Proposition 8, discussed the role a fully integrated communications campaign played in changing the public conversation about marriage equality. They also described how the public campaign helped lead to last June’s historic Supreme Court ruling granting all couples the right to marry.
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