Cozine Joins Communications Network Board
Maureen Cozine, senior director, communications, for the New York State Health Foundation (NYSHealth), has joined the board of the Communications Network.
Cozine oversees the New York City-based foundation’s communications activities and is responsible for developing NYSHealth’s overall communications strategy to advance its mission to improve the health of all New Yorkers, especially the most vulnerable. Before joining the foundation in January 2010, Cozine held a number of positions at the Robert Wood Johnson Foundation (RWJF), most recently as senior communications officer and director of policy connections. In that role, she managed RWJF’s relationships with federal policymakers and worked with grantees to communicate effectively and build relationships with elected officials, the media and other key audiences.
Strengthening Audience Engagement with Scrolling Website Design
Guest Post: Ryan Reynolds
When it comes to delivering great user experiences online, it’s ironic that one of the hottest new approaches to web design is inspired by a concept that is thousands of years old. But perhaps that is just a testament to the durability of great ideas.
Way back when, if you wanted to write something important down, you generally had two choices: cave drawings or stone tablets. Permanent, yes, but also impractical. Eventually, scrolls were invented, providing the first continuous, editable medium. Ancient Egyptians used scrolls for record-keeping, while Judeans were the first to adapt the format to literature with their all-time best seller, the Torah. It wasn’t until the first century AD that the bound book came about, and it would be almost two thousand more years before the genesis of the modern medium—the digital screen.
The most interesting aspect of this evolution is how the medium continues to shape the message, and vice versa. Caves and tablets were condusive to artistic depictions and decorative narratives with limited written copy. Scrolls were just the opposite: well-suited to long, linear narratives, but with limited decoration. Bound books physically segmented scrolls’ continuous medium into individual pages, which in turn spawned content structures such as parts, sections and chapters.
