New York City
A Quick Word With… is our ongoing series in which Communications Network members from a range of organizations tell us about themselves, their work and where they draw their inspiration. This installment features Lucas Held, director of communications at the Wallace Foundation.
What is a recent communications success you are particularly proud of?
The Wall Street Journal covered the launch of a new section of our Web site designed to help nonprofit afterschool providers improve their financial management skills. For the first time, we used a so-called “vanity url” – strongnonprofits.org – to take advantage of the search engine optimization benefits and we’re looking forward to seeing how it works.
When you were 13 years old, what did you want to be when you grew up?
Heading into college, I was sure I wanted to be a psychiatrist. I don’t own an analyst’s couch, but I do think that effective communication begins with careful listening. I try to follow the advice of the analyst Theodor Reik to listen “with the third ear” what is communicated through gestures, intonation and connotation.