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info@comnetwork.org
January 25, 2007
NETWORK
NOTES-January 2007
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GEO Conference On
Organizational Learning To Be Held May
16-17
in
New Orleans in Partnership with
Communications Network
Want to know the ingredients for building a
“learning organization,” including the role
communications can play in helping to share
knowledge within and across organizations, and
with grantees? Then you should consider
attending “Learning for Results,” a Grantmakers
for Effective Organizations conference. The
event is being held in New Orleans, May 16-17,
2007, in partnership with the Communications
Network and other organizations. Several Network
members will be on panels at the conference.
For information and to register,
click here.
Communications
Network members are entitled to a reduced
registration fee. Space is limited. |
Foundation Leaders in
Michigan Stay On Top of Developments
Statewide
Thanks
to Innovative News Service from Council
of Michigan Foundations
For foundation and nonprofit leaders in Michigan
who want stay on top of developments affecting
their organizations,
NewsWire
is must-reading.
A service of the Council of Michigan Foundations
(CMF), the
NewsWire is distributed by e-mail to
thousands of individuals working in or serving
on the boards of foundations and nonprofits in
and outside the state.
Read the full story.
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SPOTLIGHT:
Teagle Foundation Embraces High-Tech
Communications
As part of its effort to revitalize liberal arts
education on college campuses across the
country, the Teagle Foundation has made
knowledge dissemination a key part of its change
strategy, and to help, it employs blogs,
podcasts, and produces electronic versions of
its annual report to reach audiences effectively
and efficiently.
Read the full story.
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You've Heard About It...Now
Hear Even More...
In the last issue of Network Notes, we told you
about a new research report,
Discovering the Activation Point, which
looks at ways nonprofits can persuade people to
take action on social causes. Recently the
Communications Network held a webcast that
featured an interview with Kristen Grimm,
president of Spitfire Strategies, and author of
the report.
To view to a replay of the webcast on your
computer,
click here.
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Sedway Named to Direct Next Phase of
Philanthropy Awareness Initiative
Mark Sedway is now directing the Philanthropy
Awareness Initiative (PAI), succeeding Vikki
Spruill, who was recently appointed President
and CEO of The Ocean Conservancy.
Begun by senior staff from the David and Lucile
Packard Foundation, the Bill and Melinda Gates
Foundation, the William and Flora Hewlett
Foundation, and the Robert Wood Johnson
Foundation, PAI is a project to help foundations
increase public understanding of their role and
impact in the United States today.
During 2007, PAI will explore how foundations
can take on philanthropy’s perception challenges
and better engage decision makers in government,
business and the nonprofit community.
Sedway is an independent consultant who
previously served at Williams Group and The
James Irvine Foundation and whose clients have
included various private and community
foundations and other philanthropic
organizations.
For more information on the project, please
contact him at
mark@marksedway.com
For information and links to three studies
produced during the project’s first phase,
click here.
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Ad Council Studies Show
That If You Advertise, They
Will
Respond
Does public service advertising work? Can
advertisements move people to action? Findings
from studies conducted by the Ad Council on two
of its campaigns show that properly researched
and strategically implemented, public service
efforts that are designed to raise awareness of
critical issues and call people to action can
produce powerful results. The two Ad Council
campaigns that the organization studied both
focused on helping children in need. In one,
the goal was to encourage more parents to adopt
children currently living in foster care. The
other was intended to help Big Brothers Big
Sisters of America (BBSA) recruit more adults to
serve as volunteer mentors to young people in
communities nationwide. Among the results of
these two campaigns:
--By the end of 2005, the campaign on behalf of
foster kids inspired more than 9,000 prospective
families to either contact an agency to start
the adoption process or request that the process
they'd initiated earlier move to the next
step.
--In the first nine months after its campaign
was launched, applications to become a Big
Brothers Big Sisters mentor increased by
75%. In addition, over 12 months, inquiries to
BBSA offices climbed nearly six-fold to more
than 600,000 from people who wanted to learn
more about becoming a mentor.
"These campaigns generated an immediate and
extraordinary response from the public that is
benefiting children throughout the country,"
said George Perlov, the Ad Council's Senior Vice
President/Research Evaluation. "The results of
the PSAs testify to the power of public service
advertising to make a difference."
To
download the adoption campaign case study,
click here.
To download the Big Brothers Big Sisters case
study,
click here. |
Still
Time to Join the Communications Network for 2007
Memberships in the Communications Network are
still being accepted for 2007. For more
information, a review of member benefits, and
information on how to join,
click here.
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