Want to Make a Point? Don’t Use Unicorns.


In this installment of Zero to Ninety, Bill Albert (@balbert1), chief program officer, The National Campaign to Prevent Teen and Unplanned Pregnancy, offers do’s and don’ts for breaking through the “clutter cacophony.”

Among his tips, especially for “do-gooder” organizations trying to help young people, don’t use “rainbows, unicorns and flowers” and “test, test and test again.”

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1 Comment

  1. Jenn WhinnemJenn Whinnem12-26-2013

    Bedsider (and alternately, BeforePlay.org) are my most favorite media campaigns. This video made me laugh! thanks.

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