Our Next Webinar: The Art and Science of Storytelling


As communications professionals, storytelling is what we do. We do it because it is one of the best ways to evoke an emotional connection to an abstract issue – to put a human face on the messages we convey. However, it’s how the story is framed that matters. Neuroscience and psychology show that while stories can evoke a quick emotional response, carefully framed narratives that appeal to reason are also needed to inspire action.

On Tuesday, December 18th from 2:30 PM – 3:30 PM EST/11:30 AM – 12:30 PM PST we’ll explore the Art and Science of Storytelling in a webinar that everyone is invited to attend. There’s no charge, but space is limited. So sign up today.

During our webinar, presenters Doug Hattaway and RJ Bee of Hattaway Communications will discuss how you can use the latest scientific research to help you create inspiring and persuasive stories

Join us to learn more about:

  • Insights from social and cognitive psychology about human decision-making and behavior
  • A simple, powerful narrative structure that will inspire and motivate your audience
  • How you can apply lessons from science to create meaningful messages that further the mission of your organization
  • We’ll leave plenty of time for audience Q & A at the end.

About the Presenters:

Doug Hattaway, president, Hattaway Communications, has 25 years of experience serving as a spokesperson and consultant to high-profile leaders in politics, government, business, advocacy and philanthropy. He has worked closely with leaders such as Secretary of State Hillary Clinton, Vice President Al Gore, Senate Majority Leader Tom Daschle, and successful candidates for the U.S. House, Senate and Governor. He has also traveled to more than 30 countries to work with government leaders, political parties and civil society organizations in the Middle East, Africa, Latin America and Europe.

RJ Bee, vice president, Hattaway Communications brings a wide range of experience in politics, strategic communications, policy research and media relations to his work with Hattaway clients. He has led message and strategy development projects for a wide range of U.S. and international organizations, including the U.S. Agency for International Development, the Bill & Melinda Gates Foundation, Halifax International Security Forum, America’s Promise Alliance and the Packard Foundation.

Sign up for the webinar here.

If you have questions, please email Courtney Williamson

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