Do you sometimes find creating compelling messages a challenging chore? Or how about the challenge of creating messages for colleagues and then getting them to use them as intended?
If that’s the case, help is available in a handy guide to creating “message houses” produced by Marc Fest, former vice president, communications, John S. and James L. Knight Foundation.
As he explains: “Message houses represent the essence of a communications approach I refined during years as Knight Foundation’s vp/communications. I was aiming to help increase Knight’s impact by integrating, elevating and decentralizing communications. Frankly, one can achieve this quite simply by crafting crisp messages and getting your colleagues to use them. That’s what message houses are for. Theywork, because they are easy to use.”