How to Spruce Up Your Online Publications (and Save a Tree in the Process)

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Not long ago, foundations routinely produced print documents meant to be held and read.

Now, with more and more organizations shifting to online publishing, the resulting “publications” are beheld and experienced in different ways than their former print counterparts.

As we recently explored in a Communications Network webinar, online publishing is also moving far beyond simply uploading a pdf version of a print document. Instead, the ability to add video, link to other information sources and even invite users to read and post comments, provide opportunities to create online publications that contain content that is both informative and engaging.

The webinar, hosted by Mitch Hurst, a Communications Network board member and founder of the MH Group, features a presentation by Michael Hoffman, CEO of See3 Communications, a Chicago-based online strategy firm. Hoffman shares examples of different kinds online publications, including new approaches some organizations are taking to the traditional annual reports. He also discusses new and emerging publishing platforms, such as Treesaver, that can help “spruce up” your online publications and make sure they display just as well on a tablet or smartphone as they do on a desktop computer.

Watch a replay of the webinar below.

Let us know how your publications are changing and what you are learning from your work.

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