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Read This and Pass It On: What Makes Some Content Go Viral (Webinar)

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Ever wonder why some online content goes viral and other articles, videos and blog posts just sit there?  Stop wondering.  We have the answers in this replay of a Communications Network webinar. Our webinar features a conversation between host Andy Goodman and Jonah Berger, James G. Campbell Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. Berger, who specializes in “social epidemics” —  specifically how products, ideas, and behaviors catch on and become popular — is also the co-author of a forthcoming paper for the Journal of Marketing Research titled: “What Makes Online Content Viral?” For his research, which he discusses during the webinar, Berger, and his Wharton colleague Katherine L. Milkman, assistant professor of Operations and Information Management, analyzed nearly 7,000 New York Times articles to determine the unique qualities of the ones that made the paper’s most emailed list. During the webinar, you’ll learn, among other things:

  • The kind of content that is most likely to be shared.
  • The role emotions play in increasing an item’s online popularity.
  • Whether content that angers you has a greater chance of going viral than things that make you laugh. 
  • What you can do to make your content something people will want to share with friends and colleagues.

After watching the webinar replay,  if you like what you see, please pass it on.

1 Comment

  1. Susan HerrSusan Herr12-14-2011

    What Berger says in this webinar really resonates with me, but I’m grappling with how to apply it and think others will be too. If you’ve got any examples of content you produced that gained traction because it which hewed to any of these concepts, please drop Bruce a line so we can explore the relevance for foundation communications. (brucet@comnetwork.org.)

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