In Ideas, Knowledge, Updates, Video

New Rules for Creating Content
in the Digital Age (VIDEO) 

Posted by: on Nov 9, 2011 | 3 Comments

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Here are the new rules communicators need to live by in the digital age: Keep it simple. Make it accessible. Get it done fast.

In the first of two videos that follow, Communications Network member and digital media consultant, Jai Sen of Sen Associates, discusses how the rapidly changing ways people are consuming online content  has many implications both for what we have to say and how we say it.


In this second video, Sen reminds that online content needs to be simple and seamless to access across across a range of devices — desktop computers, laptops, smartphones and tablets.


How do his suggestions, advice resonate with you? What have you seen or done that works?

Video production: Susan Herr, President, PhilanthroMedia

3 Comments

  1. Jai Sen
    November 9, 2011

    Many thanks, Susan, for a fun interview–I really enjoyed our conversation!

    In the second clip, I talk about a great book called Tapworthy by Josh Clark. I highly recommend this book to anyone who’s interested in mobile experiences and how people are consuming (and interacting with) information on handheld devices. You can find out more about Josh (and Tapworthy) on his blog: http://globalmoxie.com/blog/index.shtml or follow Josh on Twitter: @globalmoxie

    Reply
  2. Beth Kanter
    November 10, 2011

    Love the emphasis on simplicity for everything – from communications to your to do list!

    Reply
  3. Mary Trudel
    November 10, 2011

    Jai Sen takes the guesswork out of digital content creation: real, relevant, right away.

    Bravo!

    Simple is the New Black says it all.

    Thanks Jai and Communications Network for the great advice.

    Cheers, Mary

    Reply

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