Screen shot 2010-10-15 at 1.43

“I Like This Because…”

Screen Shot 2010 10 15 At 1.43

One of the goals of the Communications Network is help people who do communications for foundations and nonprofits, either directly or as consultants, stay on top of trends, big ideas, developments, and myriad other things affecting practice.  Sometimes these deserve discussion, debate, and dissection. Other times, just a simple nod and a few words of introduction is all that’s necessary to get people to pay attention.

So in that spirit, here’s an open invitation to send along any tips, articles, websites, other blogs — anything you come across — that might be of interest to people who work in foundation and nonprofit communications. They don’t have to be prefaced with more than a few words that answer the question “I like this because…”

To inaugurate this feature, I’m passing along a link from Alfred Ironside, director of communications for the Ford Foundation, and a Communications Network board member. Alfred wants to bring attention to TNS Digital Life, which he likes because, in addition to calling itself “the largest ever global research project into people’s online activities and behaviour,” the site shows detailed (and colorly) graphic information about who around the world (influencers, knowledge seekers, communicators) is doing what (social networking, emailing, shopping, browsing) via PC or mobile device.

 Among the findings from TNS’ research and what you can find poking around on the site:

  • More people around the world who spend time online (61 percent) use the internet as their daily source for news vs 54 percent who tune in TV, or radio (36 percent) and newspapers (32 percent).
  • If your work involves people outside the U.S., pay attention to the fast growth in blogging and social networking in places such as China and Brazil, where participation rates in these kinds of activities are outpacing the US.
  • The transition from PC to mobile is fueling the boom in social networking. The study finds that mobile users spend on average 3.1 hours per week on social networking sites compared to just 2.2 hours on email. Findings also suggest that the “drive to mobile is driven by the increased need for instant gratification and the ability of social networks to offer multiple messaging formats, including the instant message or update function.”

All good stuff.  Let the hunt begin for more.

Email suggestions to or use the blog commenting feature.

–Bruce Trachtenberg

Leave a Reply