Disincent

It is hard to conceive the evil mind of whoever loosed DISINCENT on the world. It is uglier, more abstruse, and less expressive than almost any available alternative: “hinder,” “dissuade,” “deter,” “daunt,” or (most refreshingly) “scare off.” It adds nothing to the rich vocabulary of discouragement with which all the social sciences are already ripe. Who could possibly have concocted this ghastly word, and what was their wicked design? Here, at last, is useful employment for conspiracy buffs.

1 Comment

  1. Dion JohnsonDion Johnson07-16-2012

    Say I described a situation where individuals were persuaded to take some action by means of a reward-an incentive. And when that reward is taken away, then I would say the action was
    de-incentivized. It seems like “disincent” is a better way to construct a word that means the opposite of incentivized.

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